Zak and Susan Becker, founders of indie music platform SOUND KHARMA®, examine the low profits of indie music artists on tour

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SOUND KHARMA

Zack and Susan Becker

What’s surprising with touring musicians these days is that they can’t make a lot of money, and they can even lose money.

—Zak and Susan Becker

LOS ANGELES, CA, USA, June 14, 2022 /EINPresswire.com/ — It turns out that the decision to perform at concerts can be difficult for many, if not all, musicians. Playing at a festival can include more than just a gig for up-and-coming artists, and the prices don’t always match. What’s surprising with touring musicians these days is that they can’t make a lot of money, and they can even lose it completely.

Because they are free to truly ‘create’, independent artists are among the most creative musicians on the planet. This, however, can come at a price, literally. They are forced to individually absorb all touring expenses without the support of big publicity machines, which reduce or eliminate income, making it difficult to earn a living doing what they love.

Years ago, artists would load their gear into a van and drive across the country, playing small club shows to expand their fan base. This may no longer be the best option. Has the focus of touring changed in recent years? Nothing can ever match the connection that can be created between a live audience and an artist. However, we live in a “do-it-yourself” environment these days. Talented musicians like Mark Remmington (@sofanaut1) from rural England, along with many other independent artists, can now write, record, produce and distribute their own music from the comfort of their own bedroom or home studio. His song “Radio Escape”, which can be found on SOUND KHARMA® “Fastracks” ep 48 (https://soundkharma.com/this-weeks-5-best-new-indie-songs-fastracks-48/), is a self-penned song about the challenges of independent artists. He told SOUND KHARMA: “As an independent artist, you kind of sell every aspect of yourself in an effort to get attention, to generate an audience, and the whole thing is a rabbit hole in self, it’s very, very easy to lose yourself, when all you really wanted to do was make some cool sounds and share them, have fun, maybe take some control over direction of your life, but at what cost.” (https://soundkharma.com/mark-remmington-radio-esc/).

Independent artists and fans develop a community that inspires, encourages and supports each other. In today’s music world, it’s essential to research all possible options to gain exposure (i.e. Twitter, Instagram, Facebook, YouTube, etc.). Each of these methods can help you build a fan base or “go viral” for a fraction of the cost. They are all available for free.

If an artist is lucky enough to be chosen as the opening act for a major act, they are often only seen by a small portion of the audience, limiting their exposure to new fans. According to Mark, “All you really want to do is create music that you love, in the hopes that it can also inspire others, so you want to get on the radio, and when that happens limited, you turn to social media and then the next thing you know you’re scrolling through your whole life and uploading it from your phone, in a futile effort to deliver ‘meaningful content on a regular basis’ that will engage your audience'”.

A limited number of artists may be featured on a daily radio rotation. Most radio playlists in the United States are determined by a small group of corporate programmers wishing to play well-known and “well-tested” tunes. Music lovers and musicians can no longer rely on the radio to find new music. The landscape of live music is also changing. If a freelance artist can afford it, he or she should. They are always valuable. Live venues, on the other hand, can no longer be the primary source of fan growth, especially in light of COVID limitations. In 2022, casting a wider promotional net will be more important than ever.

Independent artists and fans must work together to be successful. There is enough space for everyone. SOUND KHARMA® believes that “All music should be heard”.

Aurora Of Rose
Media Unlimited Inc.
+1 951-870-0099
write to us here

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