Singer, songwriter and musician Vivek Verma believes that aiming only for Bollywood acts as a barrier for any young talent, instead, in the beginning, one should focus more on independent music.
“In the pandemic, when fewer movies are produced and more movies come out on OTT, we hardly have any songs, so the indie music storyline is very bright. It broke the Bollywood barrier, ”said the singer, who was among the hit songs composed by Himesh Reshammiya.
Currently, at his parents’ place in Gautam Buddh Nagar (UP), he is working on his next independent piece. “I released two independent songs as a singer-songwriter on my YT channel while two were released on new labels. Each of them organically generated 250-300,000 views each, which gives me a lot. of self-confidence. Himeshji also promised me a song about his composition, “he said.
Vivek has also been credited as a music producer or musician for hit songs like Prem Ratan Dhan Payo, Aap ka Mausiiquii, Teraa Suroor and horror movie Saansein – all with Himesh.
“You see, I am first and foremost a musician and a sound engineer by training. Thus, I make the best use of my skills in all departments, whether it is singing, composition, instrumentation or music production. Each project is a learning experience for me, ”he said.
Originally from Calcutta, Vivek also learned the music of Beneras gharana under guru-shishya parampara. “First, two years in my hometown, then in Beneras, I learned classical music from Ganesh Prasad Mishra, disciple and son of veteran ‘thumri samrat’ Mahadev Prasad Mishra. My other gurus were Anil Acharya and Sanjeev Mukherjee. I also trained in western music.
After class 12, he had the opportunity to sing along with singer Shaan at a performance in Pune. “I went there for 2-4 days but didn’t come back for 4 years. My first job as a music composer was a Sufi album which had the legendary Hariharan and Aman Trikha as a singer. Then I met Himeshji through the CEO of his company Andy (Singh) bhaiya and since then I have worked with him.
Finally, sharing what inspired him, he said: “Once at school, I was rejected for a competition, so I was in class VI. It was then that I realized I needed to learn, and it continues to this day.