UnitedMasters Now Offers $ 1 Million Advances To Independent Artists, As Well As Real-Time Streaming Royalty Payments

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UnitedMasters has announced two new funding tools for independent artists – thanks to partnerships the company has entered into with a duo of potentially groundbreaking music technology companies.

The first tool, launched in partnership with beat bread, allows UnitedMasters to provide eligible artists with advances ranging from $ 1,000 to $ 1 million.

Utah-based beatBread’s ChordCash technology engine evaluates artist streaming and social data to generate advance offers that, combined with a “streamlined” verification and documentation process, lead to advance funding in accounts banking artists in a few days.

“The beatBread team has a common vision with UnitedMasters. Our mission is to empower independent musicians by expanding access to capital in a way that does not sacrifice ownership or artist choice, ”said Peter Sinclair, CEO of beatBread. “We are delighted to partner with this forward-looking team to advance the cause of independence in the emerging music industry. “

UnitedMasters isn’t the only music distribution / services company to partner with beatBread: Symphonic Distribution, Horus Music and Indie Amplify have all recently signed deals with the company as well.

“The beatBread team has a common vision with UnitedMasters. Our mission is to empower independent musicians by expanding access to capital in a way that does not sacrifice ownership or artist choice.

Peter Sinclair, beatBread

Where does beatBread get the money to advance money to artists? Investors looking for yield.

BeatBread website encourages qualified investors to give the firm money to invest in artists, while suggesting that this model offers “high growth with a high potential return” for funders.

BeatBread reassures investors that its “data science team has hundreds, sometimes tens of thousands of data points on every artist we fund.”

Sinclair confirmed in a Medium post when beatBread was launched at the end of 2020: “Some artists can claim advances equal to 8 times their annual income, some less, others more. “

The second of UnitedMasters’ major new financial partnerships is with Paper chain.

Founded by Australian Daniel Dewar, Paperchain uses algorithms to predict an artist’s royalty income based on their latest streaming data.

It then pays this money to acts in real time, via the digital wallet and the card of Paperchain. (Paperchain is not a bank per se, but partners with Evolve Bank & Trust and Stripe Payments to provide its services.)

“UnitedMasters is an ideal partner who shares our vision of making streaming revenue instantly accessible and joins us in defining the expectation that creators shouldn’t have to wait to get paid. “

Daniel Dewar, Paper chain

Daniel Dewar, CEO and Founder of Paperchain, said: “We are delighted and honored to announce the collaboration between Paperchain and UnitedMasters to launch Instant Payments for Independent Creators.

“UnitedMasters is an ideal partner who shares our vision of making streaming revenue instantly accessible and joins us in defining the expectation that creators shouldn’t have to wait to get paid. “


BeatBread and Paperchain join SplitPay, the financial tool developed by UnitedMasters, which allows “Select” artists subscribed to the platform to share their income with collaborators and team members, and calculate who should get what.

Steve Stoute, CEO and Founder of UnitedMasters, said: “One of the biggest barriers for independent artists is access to funding and financial tools. UnitedMasters is the # 1 destination for creators to earn a living and build a career while remaining independent, and providing financial solutions to these artists is just another step in leveling the playing field.

“UnitedMasters is the # 1 destination for creators to earn a living and build a career while remaining independent, and providing financial solutions to these artists is just another step in leveling the playing field.”

Steve Stoute, UnitedMasters

“With these pioneering products and these partnerships with beatBread and Paperchain, we are democratizing access to capital and we will continue to invest aggressively in building a market that unlocks a business model for the 99% of artists.”

Utah-headquartered BeatBread advisors include Philippe Sauvage, lawyer specializing in music on the artist side and former senior vice-president of commercial affairs at EMI, Colin finkelstein, former COO of EMI North America and CEO of music management company COFINK, and Vibs Abhishek, former Chief Data Scientist at Sequoia Capital.

Since the launch in november 2020, beatBread has funded over 100 artists across multiple genres.

The paper chain website reveals that its investors include Sony Music’s The Orchard, in addition to Goldman Sachs, Unified Music Group and Live Nation.


In March, UnitedMasters announced the raising of a $ 50 million funding round, led by Apple and with additional funding from Alphabet and Andreessen Horowitz.

The news marked another major financial milestone for New York-headquartered UnitedMasters following the company’s $ 70 million funding round led by Google / Alphabet in 2017.Music trade around the world

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