“SwaLay” Digital Content Solution Puts Independent Artists in the Spotlight


SwaLay, India’s first all-in-one digital content solution powered by TalantonCore, uproots India’s roots. As a one-stop solution for all music and entertainment needs, this digital content distribution platform offers Indian artists, especially independent artists, a must-have platform. Thus, making room for independent music by bringing a new talent revolution to the country.

Powered by TalantonCore, SwaLay is India’s first organization to offer music and content distribution to all OTT or over-the-top platforms across the globe. Over-the-top basically refers to any streaming service that seamlessly streams content across the internet.

Launched in September 2019 and active since January 2022, the company has successfully partnered with some of the biggest players in the music and entertainment industry such as Hungama, Apple iTunes, Jaxsta, MX Player and others OTT majors.

Under the mentorship of Nikhil Jain, and his expertise led the company to stand out in the industry who started the business at the age of 13. SwaLay CEO Mr. Nikhil Jain said, “We are proud to give India the premier solution to publish their content on their own. To make our Indian independent artists truly independent.” One of SwaLay’s most record-breaking and outstanding performance recently was the distribution of 1 Crore+ coins within 3 months of its launch.

The main objective of this company is to offer independent artists essential exposure to the industry to make it important in the global music and entertainment industry. The company strived to make music independent by releasing independent artists and record labels nationwide. They have done this by offering the lowest prices in the world accompanied by the best solutions to make them available globally.

Over the years, SwaLay has built up good years of experience working with top partners and platforms in the industry including Hungama, MX Player, Prime Music, Microsoft, Daily Hunt News, etc. The company has released over 1000 albums in just 3 months and has partnered with over 150 artists to date. Allowing anyone from anywhere to post their original content with SwaLay and take the lead with SwaLay’s musical expertise.

As a brand, SwaLay enjoys the trust of thousands of artists widely spread across the country. The brand has certainly triumphed in bringing a revolution to the music and entertainment industry with its high-quality digital content distribution services. What else! The brand has collaborated with some of the most elite radio stations in the country including 93.5 RedFM, 91.1 Radio City, BigFM to increase the popularity of independent music and independent artists nationwide.

SwaLay has brought an amazingly rewarding wave of new talent revolution to the country simply by partnering with over 100 record labels and music providers across India. The brand opens up unforeseen new avenues of exponential growth for all musical artists, especially independent musical artists in the country. In the near future, the brand seems to have a lot in store for all up and coming indie artists. The all-in-one digital content distribution solution is undoubtedly a blessing in disguise for all independent artists in India.

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