Spotify ends direct music downloads for independent artists

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Independent artists will no longer be able to upload music directly to Spotify, although they won’t necessarily mind. Spotify is closing the download beta test after determining its efforts are better spent elsewhere. The musicians’ comments suggest that Spotify should instead “lean” on the work of existing distribution partners, according to the company. It would also devote more of its energy to unique perks, such as viewership metrics and a playlist submission tool.

Spotify will stop accepting new songs through the download program at the end of July, and those who have already released material will need to find new providers beyond that point.

It’s no shock that Spotify is shutting down the initiative. It was theoretically more convenient, but it didn’t have much point unless a musician was just going to stay exclusive to Spotify. Artists who wanted access to Apple Music, Deezer and other services would still have to go through a third-party distributor – why do the extra work using Spotify’s functionality? This shouldn’t affect your access to the music in question much, but it does indicate that Spotify and its rivals will have to try other strategies if they want to position themselves as havens for indie tracks.

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