SEOUL – SK Telecom, a leading mobile operator, has created a concert hall for independent music on its metaverse platform, Ifland, to showcase performances by various independent bands and musicians, using technology volumetric capture that uses many cameras to capture an entire scene. in 360 degrees in volumetric 3D for the production of high-end holographic virtual reality and augmented reality content.
In Ifland, SK Telecom (SKT) has recreated Rollinghall, a live venue that has represented independent music for decades, to stage a six-day concert from September 19. “The Metaverse space will provide opportunities for new artists to perform and showcase musical diversity.” Yang Maeng-seok, head of SKT’s metaverse business, said in a statement Sept. 19.
The concert is part of SKT’s project to integrate metaverse technology into K-pop content targeting zoomers (Gen Z). In June 2022, SKT held a virtual music festival using volumetric technology in Ifland, allowing fans to enjoy surreal content such as performances showing artists.
The metaverse is a shared virtual collective space, created by the convergence of a virtually augmented physical reality and a physically persistent virtual space. It describes a future Internet of persistent and shared 3D virtual spaces linked to a perceived virtual universe. SKT has tried to boost the popularization of its Ifland metaverse platform by hosting special programs and hosting large-scale events.
For its global launch, SKT has already developed the English version of Ifland, which maximizes the user experience through various virtual spaces and avatars. Based on the popularity of K-pop and Hallyu (Korean cultural wave), SKT hopes that metaverse performances and fan meetings that can overcome geographical limitations will attract great attention from fans around the world.
SKT claimed to have received more than 2,000 love calls for corporate and organizational partnerships. The company predicts an “explosive” increase in the number of creators and influencers if various economic activities are available in the metaverse world.
SKT promised to sequentially introduce economic systems, such as points that can be used as money, functions that can send referrals to those who organize metaverse meetings, and an open 3D content platform that may make a profit by selling user-designed and produced costumes and items. themselves.
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