Our radios do not do justice to Latino artists. While we have witnessed a Latino boom on the big charts sponsored by the Latin pop boom with stars like Luis Fonsi, Bad Bunny and J. Balvin, a large repertoire of alternative and independent artists continues to be overlooked.
That’s why, at BELatina, we’ve decided to create a playlist with the top five independent Latino artists you should listen to this Hispanic Heritage Month.
But before we get into our list, let’s think a little bit about the importance of these established crossover successes.
Phenomena like “Despacito” by Luis Fonsi and Daddy Yankee, which break down geographical barriers and of all kinds, demonstrated to the English-speaking media the reach of Latin culture and even boosted tourism in Puerto Rico, which surprised everyone. world.
And who has not heard “Despacito” in 2017 or “Mi Gente” by Colombian J. Balvin?
According to NBC News, “With 4.5 billion (and growing) views on YouTube, ‘Despacito’ became the ‘most watched video of all time’ while ‘Mi Gente’ followed with over 1.4 billion views , ranking # 3 for Best Music Videos of 2017. “
While this took the mainstream media by surprise, for us Latinos it was predictable.
This musical revolution opened up new avenues for cross-collaborations that we began to see much more frequently, such as The Weeknd’s remix of Maluma’s “Hawaii”, Drake’s appearance on Bad Bunny’s album, or that of the latter collaboration with Gorillaz.
Now, mainstream artists know that the key to success is a collaboration with a Latin star.
But what about the rest of the genres?
Latin America is a continent rich in culture and musical tradition that has influenced all genres of the world. However, it seems like not everything that isn’t Pop hits big playlists.
In honor of this Hispanic Heritage Month, BELatina News has put together a playlist of alternative and independent Latin artists that you should have on your radar.
Keisha Monique is another independent artist to listen to without delay! She is a bilingual Afro-Latin singer / songwriter based in New York City, and her music can be defined as Etta James meets Celia Cruz. Currently, Keisha Monique has released two singles, “Own The Night” and “Sahara”, on all streaming platforms.
Los Angeles-based indie pop and psychedelic band The Marías has been a band we’ve loved since their early days. We recently covered them during their hypnotic presentation at Ford Theater in Los Angeles, where they performed their first album titled CINEMA. The haunting and calming voice of Puerto Rican singer María Zardoya undeniably leaves an impression. The band continue to leave their mark and recently did their late night performance for Jimmy Kimmel Live! September 14. Well done to them!
Mexican-American singer Monogem released her album Gardenia this month. It’s a calming and easy-to-listen album with a nice mix of tracks sung in Spanish and English. We are all grateful for this effort which has allowed her to tap into her roots and deliver beautiful songs such as “Paraíso” which is on the BELatina News playlist.
The spellbinding 20-year-old singer Ambar Lucid is making waves in the music industry in her own way. Her sensitivity and direct reality are what keeps her connected to her fans through social media. She was recently featured in an episode on Netflix Elite Season 4, dressed all mystical and fairy, singing her single “Fantasies“And” Shades of blue “. This widened her fan base and viewers of the show asked who she was, proving her artistic determination is internationally recognized. His latest bilingual EP is called “Get lost in the music”And features five new tracks that draw from a range of psychedelics, pop and R&B. We love an ethereal queen!
Emerging Mexican-American electro-pop artist KORDELYA is one of our favorites. She playfully mixes pop and trap sounds in addition to her demanding vocals and captivated us from the start with tracks such as “Consentido” and “Pedazo De”. We have been following his career for a while now, and we’re delighted now that she’s back with her single “Dime Cómo” alongside her collaborator õndas.
Puerto Rican duo Buscabulla, formed by Raquel Berrios and Luis Alfredo Del Valle, is one of the most futuristic sound makers in this timeline. Their sound and artistic execution is still there. They are creative and versatile in a way that keeps you on your toes. They recently collaborated with reggaeton artist Jhay Cortez on the closing song “Eternamente” from his album Timelezz. Aside from this major success which will surely widen the crossover of fans of each artist, the duo are currently on tour in some cities in the United States. This all follows the release of their debut album Regresa last year which led them to perform a NPR Tiny Desk Concert (at home) inside their car in front of a beach in Aguadilla, Puerto Rico. Such a wonderful pair!