Rocket Science: Label Services for Today’s Independent Artists


With the advent and growth of streaming as the primary medium for music consumption, the industry has evolved significantly since Kevin Day launched Rocket Science Artist Services in 2006, when physical sales generated 60% of revenue. Yet its mission on behalf of artists remains the same, with a focus on high-level marketing strategies to maximize their visibility, revenue, and streams to create substantial monetization opportunities.

Day started the company after 14 years in sales and marketing at Universal Music Group (MCA and Geffen Records). At the same time, his position was “reduced”, many artists of the universal system were abandoned. Day’s idea was to provide basic label services to those (often well-known artists) who found themselves without a label, often for the first time. His first clients were often artists from major labels who found themselves without a label, including Chrissie Hynde, Mötley Crüe and Collective Soul.

Essential Services: Currently, the independent music market is the fastest growing segment of the music industry, accounting for over 40% of the entire recorded music industry. Day and his team are uniquely qualified to serve the needs of independent artists looking for new opportunities to maximize exposure for their releases and other ways to generate revenue from their catalogs. Rocket Science’s label-related services include worldwide streaming, distribution, social media management, new release strategies, and playlist building. Revenue services include advance financing, content acquisition, content brokerage services and internal publishing administration.

Brokerage content: Rocket Science’s fastest growing segment provides content brokerage services to independent artists and labels wishing to explore selling their copyrights or masters to generate new capital from their previous music. Often an artist or label will use this service to reinvest in ongoing projects or, in some cases, to launch a new label and sign artists. Day says film and TV sync licensing is still a big way to generate revenue, but the hottest trend is for artists to sell their masters and release them to other labels, investors and licensing companies. distribution. In today’s market, artists and labels can sell a fraction of their content to raise funds to further grow their label or career. Rocket Science has developed a “specialty niche market” by working with smaller catalogs of independent artists and labels worth $5 million or less.

NFT: Another unique service provided by Rocket Science is the sourcing and development of NFTs to facilitate unique and creative revenue-generating transactions in the growing NFT market, which are unique tokens that can be used to certify provenance, authenticity and ownership of an item of digital media. . Like cryptocurrencies, NFTs are tracked and traded on a public blockchain. But they are unique; where one bitcoin is identical to another, each NFT is one of a kind.

Quote from Kevin Day: “Beyond superstar names and big ‘legacy artist’ deals, there is an underserved community of independent artists and labels interested in understanding the value of their creative work and the options available to them. …We know the market and present a variety of options in a complex and rapidly changing content acquisition landscape.We look forward to exploring the options with artists in what is often a very personal decision.

Contact Rocket Science Artist Services, 818-300-9991


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