Post Malone announces micro-funding initiative for independent music venues

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The hitmaker “Circles” seeks to revitalize nightlife around the world.

Music superstar Post Malone is teaming up with German liquor brand Jägermeister to provide direct micro-finance support to struggling venue owners. The global campaign is the next phase of Jägermeister’s #SAVETHENIGHT initiative.


“We are delighted to partner with Post Malone on our shared #SAVETHENIGHT mission – to create the best and most memorable nights today and in the future,” says Chris Peddy, Marketing Director of Mast-Jägermeister US .

Peddy continues, “Post’s dedication to honoring the people who make nightlife possible is a testament to his passion and commitment to our community. We are very proud to partner with him to help make this vision a reality around the world. “

The Post Malone / Jägermeister campaign includes a short film titled Night lights which honors the businesses and local communities that have been affected over the past year. The COVID-19 pandemic has caused the temporary or permanent closure of many concert halls in 2020 and 2021.

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Night lights was shot by Oscar nominated director Zachary Heinzerling (Cutie and the boxer). The presentation features Post Malone reflecting on the missed moments and interactions associated with pre-coronavirus nightlife.

“So many great fans and artists have come together to support struggling places and communities. I am delighted to join in the fun with Jägermeister and celebrate music and nightlife around the world, ”said Post Malone.

In addition, Post Malone is expected to participate in an exclusive virtual meet and greet event via a Meister Drop-in on the #SAVETHENIGHT platform. The hitmaker “Circles” will also be sharing his own nightlife story as part of Jägermeister’s “Our Stages, Our Stories” content series.

For more information on Jägermeister’s #SAVETHENIGHT initiative, visit save-the-night.com.



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