NetEase Cloud Music Hosts Third Independent Music Artist Awards and Pledges to Continue Supporting Independent Music



HANGZHOU, China, April 23, 2021 / PRNewswire / – NetEase Cloud Music, a leading provider of interactive music streaming services in China, hosted the 3rd Independent Music Artist Ceremony at Hangzhou. The star-studded event, which was broadcast online at 23 april, brought together renowned artists like Jackson Wang, FloruitShow, C-BLOCK, Omnipotent Youth Society, etc.

Over twenty awards, including Album of the Year, Male / Female Artist of the Year and Band of the Year, were presented at the ceremony to recognize, celebrate and encourage artists for their efforts and remarkable contributions to the music industry over the past year.

Reaffirming its unwavering commitment to independent music, NetEase Cloud Music also announced the “PLAY Video Project”, a new initiative to support the video creation efforts of independent musicians. The initiative aims to harness contemporary and innovative techniques to increase exposure to quality music and broaden musicians’ source of income.

The inaugural event in 2018 marked from China first ceremony for independent artists, and it has since become a barometer for from China independent music. The event returns after a difficult year which presented independent music artists with considerable obstacles with the closure of concert halls.

With its long-standing support for independent music, NetEase Cloud Music is home to and hosts more than 200,000 independent Chinese musicians as of december 2020, multiplied by ten in four years. Over the years he has launched several initiatives to empower artists in the industry, such as the Project Stone and Project Ladder incubation programs for independent musicians, the music composition and lyric writing competitions, the NetEase. Indie Music Chart, and more. These initiatives have helped to help independent musicians become celebrities and achieve their dreams.

As an essential platform for from China independent artists, NetEase Cloud Music is honored to host an event that played a pivotal role in transforming from China independent music scene from one niche arena to another with a mass market appeal. The popularity of NetEase Cloud Music as a platform with high quality content provides musicians with professional support and optimal user experience, with access to high internet traffic ultimately creating a large community of loyal users.

About NetEase Cloud Music

Launched in 2013 by NetEase, Inc. (NASDAQ: NTES; HKEX: 9999), NetEase Cloud Music is a leading provider of interactive music streaming services in China. Dedicated to providing a high user experience, NetEase Cloud Music provides precise and personalized recommendations, promotes user interaction and creates a strong social community. Its focus on discovering and promoting emerging musicians has made NetEase Cloud Music a premier destination for exploring new and independent music among music enthusiasts in the world. China. The platform has been recognized as the most popular entertainment application among from China vibrant Generation Z community.

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Media Contact:
NetEase, Inc.
Li Ruohan
Phone. : (+86) 571-8985-3378
[email protected]

SOURCE NetEase Cloud Music

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