Launch of “REP” as a new sales representation solution for independent music publishers and owners of music catalogs and assets looking for additional placements in film / television / advertising / digital projects



Emmy® Jonathan Firstenberg, award-winning music industry executive, launched “REP”. The new company was designed to serve as a business representation solution for independent music publishers and owners of independent music catalogs / assets, enabling them to access increased revenue through film, television placements and sales. , advertising, digital, broadcast and non-broadcast. REP is made up of a group of experienced and independent sales and licensing representatives.

REP was designed to open doors and present music catalogs and music products owned by its customers to licensees by launching and licensing customer music. REP will also share all research and briefs with its clients while promoting its clients’ brands. The efforts of the new company will allow customers to focus on the creative aspect and music production. REP will charge its customers $ 1,000 per month, with an initial minimum term of three months – additional renewable terms of three months will be available thereafter. The company will charge a 20% commission on the use of sync based on the license fee.

Regarding the launch of REP, Firstenberg said, “When we have conversations with independent composers and songwriters, owners of production catalogs and music houses, and independent song labels and publishers, they do something like this: “I get placements, my sync income goes up, but I have to split my time between dialing, recording, managing, and selling.” Although I have a large network of clients and fans, there are always new licensing opportunities that I miss because I just don’t have enough time in the day. ‘ The experience of these musicians led us to launch REP. Our goal is to serve as external sales representatives who can develop and expand our client rosters, respond to briefs on their behalf, and provide synchronization, personalized and global opportunities to our clients, helping them in their revenue growth.

The representatives behind “REP” are:

Jonathan Firstenberg: Three-time Emmy Award winner Jonathan Firstenberg has worked with major music publishers, TV networks and entertainment companies including Universal, Zomba, BMG, HBO, ole, Disney, Proctor and Gamble, New World , Discovery and Sony. He won an Emmy Award for “Outstanding Musical Composition and Supervision” for the hit television series “General Hospital”, “The Guiding Light” and “Santa Barbara”.

Firstenberg is also the founder of 3Ear Music Group, specializing in the representation, evaluation and negotiation of buy and sell, investment and partnership agreements for music publishing, authors and master rights. He is considered an innovative thinker, renowned for recognizing strategic opportunities in music and business before they become mainstream. He enjoys a strong network of relationships around the world with publishers, composers and production environments.

Daniel Lepervanche: Daniel Lepervanche has worked with all levels of industry leaders, managers and creative departments on projects with major movie studios, trailer houses, advertising agencies, video game publishers and television production companies. in the creation of trailers, commercials, films, television series and digital campaigns. .

As the music director of a label and independent publisher exclusively producing trailers, sound design albums and custom sheet music, Lepervanche has handled countless music requests, presented playlists, delivered assets, negotiated tariffs, obtained synchronization licenses and drafted license agreements.

Lily Reszi Rothman: New Yorker and lifelong musician Lily Reszi Rothman has proven herself for going the extra mile to support other artists. She has worked alongside record labels, production houses and advertising agencies to place the music of a wide range of artists – including both emerging and world-renowned – in films, shows TV, commercials, video games, podcasts, etc.

Additionally, Rothman has built and maintained a strong network of contacts within the industry, while promoting musicians on radio, building and booking a craft room in Brooklyn, and performing in a band. tour.

Steve morgan: Steve Morgan is a content strategist and partner relationship manager with over 25 years of leadership experience at the intersection of technology, content distribution, entertainment and brands. He has the distinctive ability to identify and integrate business opportunities, develop content strategies and create innovative programs to educate consumers and generate income.

Earlier in his career, Morgan held several positions with Warner Music Group, including Creative Director, International TV / Film & Video Game Licensing (Rhino Entertainment), and Artist & Repertoire Associate Director, Domestic Licensing (Warner Special Products) , a division of AOL Time Warner). In addition to his MBA from California State University, Northridge, he was for three years an adjunct professor for the Master of Arts in Music Industry Administration program at CSUN-Tseng College, in partnership with the David Nazarian College of Business. and Economics.

About REP
Launched in March 2021 in Los Angeles and New York City by award-winning industry executive Jonathan Firstenberg, REP is a new company designed to serve as a sales representation solution for independent music publishing, masters, music technology / media and other musical products and assets. . REP offers independent music catalog owners / asset owners increased access to film, television, advertising, digital, broadcast and non-broadcast placements and sales through a group of independent and experienced representatives sales and licensing.

For more information, please see: REP @ PresentingYourMusic



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