Indie Music Rocks on Bottle Labels


With Jones’ REEL LABELS augmented reality label series, soda and music fans can see and hear exclusive clips from Sub Pop and Hardly Art artists by scanning soda bottles with the Jones mobile app. Artist bios, tour dates and social media pages are promoted directly from these clips, and are also featured on Jones’ social media and retail displays across the country. After the long, pandemic-forced hiatus from the live music experience, Jones sees this as a great opportunity to use his labels to promote up-and-coming bands and celebrate one of the arts that is so important to the culture of the community. Jones. Jones also donated the use of his fully customized VR to artist Sub Pop Suki Water Housewhich she uses to travel the country from July to October.

“Summer of Indie Music” AR Experience features 15 Sub Pop and Hardly Art artists who represent the labels’ diverse and talented roster with exclusive clips, so indie music lovers can discover new bands while sipping on their favorite Jones flavors . Featured artists are based all over Seattle, New York, Chicago, Austin, Virginia, New Jersey and Massachusetts at Toronto, Montreal and Tokyooffering an eclectic mix of sounds to show the diversity of tastes represented by Sub Pop, Hardly Art & Jones.

The new animated labels will appear on Jones’ fan-favorite Berry Lemonade, Cream Soda, Green Apple Soda, Root Beer and Orange & Cream flavors. First shipments are now on store shelves, look for these exciting Jones bottles nationwide at Kroger, Albertsons-Safeway, Walmart, Dollar Tree and regional accounts such as Meijer and HyVee in the US as well as Loblaws C&C, Sobeys, Metro, Buy Low Foods, 7-Eleven and Dollar Tree at Canada.

“We’ve used labels on Jones Soda bottles to showcase other people’s craftsmanship for more than two decades. Augmented reality allows us to bring these photos to life,” said Bohb Blair, chief marketing officer at Jones Soda. “This partnership with Sub Pop transforms our labels into mini-concerts, rehearsal room tours and, in some cases, oddly weird moments with such an exciting array of artists. This program is sure to give our fans an experience Single Jones.”

“At Sub Pop, we try to connect people with music that resonates with them, and it can be fun to do that in unexpected ways,” said Megan Jasper, CEO, Sub Pop Records. “We’re thrilled to spotlight 15 incredible artists from the Sub Pop and Hardly Art lists in a completely unexpected place: the label of their favorite craft soda.” And of the band Sweeping Promises, “To our tender teenage minds, Jones Soda was a magical elixir of neon-hued liquid sunshine encased in enigmatic black-and-white photo labels and fortunes of talismanic caps. One sip carried you away. in an exotic world, full of colors, flavors and exciting people.We are thrilled to join our friends Sub Pop/Hardly Art on these limited edition bottles of Jones Soda.

The series is the latest in an early AR label initiative Jones launched last summer. Previous bottles have featured the animatronic fortune teller character Zoltar® reading humorous fortunes, edgy artists, athletes, and other masters of their favorite crafts.

The Jones Soda app that brings the company’s augmented reality REEL LABELS to life is available on the App store and Google play. The app also allows users to access Jones Soda products, view the thousands of fan-submitted photos on the company’s photo gallery, and submit their own photos or videos for possible inclusion on future bottles. Jones Soda.

About Jones Soda Co.

Jones Soda Co.® (CSE: JSDA, OTCQB: JSDA) is a leading manufacturer of craft sodas with a subsidiary dedicated to cannabis products. The company markets and distributes premium craft sodas under the Jones® Soda and Lemoncocco® brands, as well as a variety of cannabis products under the Mary Jones brand. Jones’ line of consumer sodas are sold in North America in glass bottles, cans and fountain in traditional drinking establishments, restaurants and alternative accounts. The company is headquartered in Seattle, Washington. For more information, visit,, Where

About Sub Pop Records/Hardly Art:

Founded in 1988, Sub Pop Records is an independent label based in Seattle, WA. Often associated with the “grunge movement” of the early 90s, Sub Pop continues to extend its tentacles of pervasive global cultural influence from this somewhat dank upper left corner of the United States.

Often referred to as a “sister label” to Sub Pop, Hardly Art is an offshoot of Sub Pop designed to shine a light on emerging talent. While the label’s initial focus was local when it was founded in 2007, its roster now includes artists from around the world, encompassing the sounds of garage rock, post-punk, surf rock, power pop, music electronics and other questionable genre descriptors.

For more information, visit and

SOURCEJones Soda


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