At the risk of stating the obvious, some industries have been hammered more than others during the seemingly endless COVID-19 pandemic. Employees of Netflix, Skip the Dishes, and any sofa-making company have of course discovered that sometimes the best of times come out of the worst. As for those who make a living running hot yoga parlors, orgy rooms, or traveling around the world in a van playing club shows, the road has been a bit more difficult.
To its credit, Bandcamp continues to stop by to help those in the latter camp. The indie-oriented streaming platform today announced the return of Bandcamp Fridays starting in February. First launched in March 2020 when the COVID-19 pandemic erupted worldwide, the initiative sees Bandcamp waive its normal discount on all purchases so that all sales revenue goes directly to artists.
After running throughout 2020, there have been four Bandcamp Fridays in 2021. The just-announced reboot will run on the first Friday of every month in 2022 until at least May.
Launched in 2008, Bandcamp allows artists and labels to upload their albums, EPs, singles and merchandise to the service and then set their own price. Users have the option to pay more if they really want to support an artist, with the company normally taking a 15% commission for each sale.
Bandcamp is where indie success stories like Car Seat Headrest began to find success, and where the likes of Peter Gabriel and Amanda Palmer turned to publish their work after souring on the big-label game. The appeal of the service is that anyone can post their music for free.
Bandcamp says past Bandcamp Fridays have served as an important lifeline for grassroots artists who have been unable to tour or play live shows for the past 24 months.
In a statement to bandcamp.com, he notes that since the initiative’s launch: “Fans have paid artists and labels more than $70 million, helping to cover rent, mortgages, groceries, medications and more. If you’re one of the nearly 800,000 fans who took part, thank you.
During this time, orgy organizers and hot yoga studios have been forced to go it alone.
For more information on Bandcamp Fridays, go here.