Independent movie house takes over Magnolia Theater in Dallas’ West Village


There’s a cool new concept of cinema coming to Dallas. Called Purple crown, it’s an Austin-based independent theater chain, and will open in a high-profile location: the former Magnolia Theater in West Village, which closed in March due to COVID-19.

According to a representative, the new theater will open in the spring of 2022, bringing a cinematic experience back to the West Village.

Violet Crown debuted in 2011 in Austin, where it opened in the 2nd Street District with a focus on independent and art films. There are also sites in Santa Fe and Charlottesville, Virginia.

Violet Crown is by Bill Banowsky, one of the original founders of Magnolia. So he knows space.

The theater will receive a complete makeover, including cutting-edge digital cinema technology, wall-to-wall screens and luxury reclining seats with footrests in its five auditoriums.

In addition to the usual concessions, Violet Crown Dallas will also contain a restaurant and bar complete with craft beer, wine, cider and signature cocktails.

The Magnolia made its West Village debut in January 2002 and was acclaimed for its Art Deco style, comfortable theaters, and varied lineup, just after the 2001 opening of the Angelika at Mockingbird Station, giving Dallas a movie fast independent. amplification of the scene.

Violet Crown defends these values ​​of independent theater. Rather than huge theaters, they offer smaller auditoriums with 50 to 60 seats. They project both news / mainstream releases and a repertoire program of classics, across the film spectrum, from family films to independent films. The Austin location, which reopened in May 2021, currently displays Last night in Soho, Spencer, and Dune.

Seating is also superior – more like a sporting event where you get an assigned seat when you purchase your ticket.

In order to avoid interrupting the viewing of films, they do not provide a waiting service inside the auditorium. Food and drinks are sold in the lobby and each seat is equipped with a retractable folding tray.

“We aim to provide the best possible cinema experience,” they state on their website. “That means our snacks and drinks have to be delicious. Our space must be safe and clean. Our staff must be courteous and efficient. The viewing of films offered by us must be free from disruption. “

They also espouse a bond with the community, providing spaces for public entertainment, supporting neighbors and partnering with local vendors.

They will bring another dose of heat to the West Village, which is currently on fire, with new restaurant openings recently announced including Mendocino Farms and Sweetgreen.

In a statement, Melody Smith, chief operating officer of Violet Crown, said the Dallas site will deliver on its commitment to celebrate and preserve the magic of cinema.

“Our approach to elevating the movie experience has always been to combine a top-notch viewing experience with great food and drink and top-notch customer service,” said Smith.


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