Independent artists can now get their music on Facebook and Instagram through TuneCore and Distrokid

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Facebook launched its Freelance Artist Program, a feature that allows artists and creators to distribute their music to Facebook and Instagram products such as Stories, Reels, and anywhere Facebook has a music library.

Facebook has partnered with two third-party music distribution companies – DistroKid and TuneCore – for the program, which FB says “will help artists get their music out of Facebook and Instagram quickly, transparently and at no cost to artists. “.

After uploading music to TuneCore and Distrokid, artists will see their music shared with Facebook and Instagram and used to create content on its products.

This includes music stickers and lyrics on Facebook and Instagram Stories, which allow people to add a soundtrack to the stories they share.

On Reels, meanwhile, music and audio are a core feature of Instagram’s rival TikTok, which is currently available in 50 global markets.

Importantly, artists will also be paid when their music is used by Facebook platforms, but this is based on the terms of the chosen distributor.

TuneCore confirmed in a press release today that its artists “will get paid every time their music is used to create content on Facebook and Instagram products.”

Facebook says the partnership with DistroKid and TuneCore will allow people to connect and express themselves with music.

Facebook isn’t the first major video-based social media partnership for TuneCore and Distrokid in recent months.

In May, TuneCore and Believe partnered with YouTube to provide music for its abbreviated video service, Shorts.

Distrokid, meanwhile, struck a deal with Snapchat in May.

“By joining our freelance artist program, creators are supported by our exceptional distribution partners. “

Chris Papaleo, Facebook

Chris Papaleo, Music Business Development Manager, Facebook, said today: “Facebook is proud to make it easier for independent artists and creators to reach new audiences on our platform and to build community through music.

“When they join our Independent Artist Program, creators are supported by our exceptional distribution partners, allowing them to present their music to more people, across all of our apps. “

“Discovering and sharing music happens in a very powerful way on Facebook and Instagram. “

Philip Kaplan, DistroKid

Philip Kaplan, Founder and CEO of DistroKid, said, “Discovering and sharing music takes place in a very powerful way on Facebook and Instagram, so we’re excited to be able to support independent artists in making sure their music can be distributed through these major channels free of charge.

“This initiative is of huge benefit to independent artists around the world and we are delighted to partner with Facebook on this program.”

“Discovery takes place via social media and no longer depends solely on industry executives and DJs picking the hits. “

Andreea Gleeson, TuneCore

Andreea Gleeson, Co-Director and Chief Revenue Officer of TuneCore, added: “These days we are seeing a leveling of the playing field as discovery is done via social media and no longer depends solely on the executives of the world. industry and DJs who pick the hits.

“With the popularity of short videos, Facebook Stories and Instagram Reels are two important platforms on which fans find songs and performers, with careers that are made when songs go viral.

“Facebook’s Independent Artist Program provides an even greater gateway for independent artists around the world to have their voices heard. “


On June 9, after taking the first official steps to float in her home country almost exactly a month before, Believe successfully raised 300 million euros (in just three days) during its IPO in Paris, giving the company a market capitalization of 1.9 billion euros.Music trade around the world


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