Independent artists can now distribute Dolby Atmos music to Amazon and TIDAL, through the AvidPlay distribution service

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Independent artists, producers and record labels can now self-distribute their music in the immersive Dolby Atmos format to Amazon Music HD and TIDAL HiFi via AvidPlay.

AvidPlay is a DIY music distribution service from Pro Tools maker Avid, which distributes music to over 150 major platforms such as Spotify, Apple Music, Amazon Music, and Tidal.

TIDAL followed Amazon Music’s lead in December 2019 by adding the immersive music format to its platform.

In May 2019, Dolby and Universal Music Group (UMG) announced that they were working together to create “thousands of songs transformed into Dolby Atmos from a diverse roster of artists across a wide range of genres, from hip- hop, pop and rock. through jazz and classical music.

“Avid and Dolby are helping artists transport their fans to exciting new, immersive listening experiences, while giving them the ability to easily expand their creativity, distribute their music and, most importantly, get paid for the content they enjoy. ‘they produce.”

Rob D’Amico, passionate

“With the majority of new music today created using Avid tools, allowing any artist or label to distribute Dolby Atmos Music now is a game-changer and underscores Avid’s continued commitment to providing a solution end-to-end music production, from recording to mixing to distribution,” said Rob D’Amico, product marketing manager, audio solutions at Avid.

“Avid and Dolby are helping artists transport their fans to exciting new, immersive listening experiences, while giving them the ability to easily expand their creativity, distribute their music and, most importantly, get paid for the content they enjoy. ‘they produce.”

“Through AvidPlay, any artist and label outside of the major label system, whether it’s a multi-platinum Grammy Award-winning performer or an emerging singer-songwriter, can share their music in Dolby Atmos with the world.”

Christine Thomas, Dolby Laboratories

“Dolby Atmos Music unlocks a new level of creative expression that allows listeners to connect with their favorite songs and albums on a deeper and more immersive level,” said Christine Thomas, Senior Director of Music Partnerships, Dolby Laboratories.

“Through AvidPlay, any artist and label outside of the major label system, whether it’s a multi-platinum Grammy Award-winning performer or an emerging singer-songwriter, can share their music in Dolby Atmos with the world.”The music industry around the world

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