Independent artists are too dispersed – HUDL Music fixes this

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Photo credit: Melanie van Leeuwen

From marketing to distribution and royalty management to timing – not to mention creation and live performance – there is a huge amount to deal with for independent artists in the modern music industry. Now a free music promotion service HUDL Music builds a consolidated platform designed to help independent artists save time and prepare for success.

The important role of social media in the music space and the larger sphere of entertainment goes without saying. Trends and carefully crafted campaigns continue to launch new releases and artists’ careers. But developing (and maintaining) a physical presence on Twitter, Facebook, Instagram, TikTok, and other services is difficult (and expensive) to say the least.

Taking into account distribution, royalty management, sync licensing, and social media, artists must simultaneously manage at least 10 (and in some cases up to 20) services. Even more urgent, these management missions play a key role in allowing creators to reach as many fans as possible and to receive the remuneration to which they are entitled.

Due to this growing abundance of obligations (and the inherent inability to devote considerable time to each), the self-marketing and promotional efforts of most artists are either diluted slightly in a number of departments. , or channeled to one or two services only. .

Both situations produce the same undesirable result – fewer opportunities and less success – a situation that HUDL Music and its one-stop management tools aim to address. The consolidated platform allows independent artists (and songwriters, producers, DJs, and podcasters) to manage their careers like majors bands, but without a major staff or budget.

With this mission in mind, HUDL Music has partnered with Digital Music News to help independent artists deal with the chaos of career building more realistically. By merging the most beneficial elements of social media (for artists, that is), free music promotion opportunities hosted by core team members, a sort of Linktree killer, and the services of music distribution, HUDL Music works specifically to help creators avoid spending time and money on likes, which often don’t translate into real interest and support. Instead, creators can devote their precious resources to real, hands-on outreach efforts from the centralized hub that is HUDL Music.

“Instagram alone is not a marketing plan,” La’Shion Robinson, founder and CEO of HUDL Music, told Digital Music News. “It just can’t be your only marketing tool if you’re serious about building a career in music, but every day we see independent artists, bands and musicians falling into the trap of misguided thinking. “

In addition to trying to allow independent artists to maximize their exposure to real fans and stop spending money on crowded services with decidedly limited benefits, HUDL Music seeks to facilitate meaningful collaboration.

In this way, creators can eventually replace their endless search for likes and comments (which are nonetheless part of HUDL Music’s nuanced offering) with meaningful professional opportunities and useful connections with supporters, which HUDL Music says , can quickly find new music and support their favorite artists. on the platform.

HUDL Music intends to build on its rapidly growing global community of independent musicians, music professionals and fans by expanding into other areas critical to artists. For example, HUDL Music’s TipJar – which debuted long before the COVID-19 pandemic – contrasts sharply with the last-minute responsive failover service launches of many competing companies. It costs $ 1 per month and allows artists to keep 100% of their earnings, regardless of the amount.

Likewise, the free music promotion service released a full embeddable player, which “works with any albums, tracks, playlists, and even podcasts you add to your HUDL Music profile.”

In coordination with a music player on HUDL Music itself, this latest feature could potentially help indie artists tackle the many issues associated with major streaming platforms. These issues include, but are not limited to, algorithms that favor big labels (said algorithms go hand in hand with massive marketing budgets), meager per-stream royalties, and the prevalence of super-expensive “promotion” features.

That said, superiors made it clear when sitting down with DMN that HUDL Music is not a streaming service – and neither is the platform designed to compete with music streaming giants like Spotify and Apple. Music. On the contrary, HUDL Music focuses on merging the most beneficial components of social media, distribution services, etc.

In the area of ​​distribution, HUDL Music has no plans to supplant independent distribution leaders such as Tunecore and DistroKid – but will instead offer the option (including unlimited distribution) to artists for $ 10 per month. from October 2021, as part of a larger to strengthen the global digital ecosystem.

Additionally, HUDL Music executives in our discussion highlighted the perceived lack of functionality of major distribution services on a social level, which creates a silo effect. Conversely, HUDL Music has built and continues to add a centralized toolbox model with a built-in social and community aspect. The latter provides less noise (ala Instagram) and more meaningful potential connections, offering a major opportunity for collaboration between artists from around the world. .

Massive funding rounds and remarkable usage statistics suggest that the music industry is already moving towards consolidated management choices in royalties, distribution, timing and marketing. HUDL Music seeks to bring these and other elements together into a global platform with strong potential for future growth.

And on this front, artists whose Nuutrino, The mouse, SlYder, and Lenny harold (from multi-platinum R&B group Blackstreet), in addition to permanent podcasts like Future / sound with CUSCINO in the EDM / futurebass realm, are the first members of the HUDL Music community, which is about to benefit from apparently large-scale expansion plans.

Specifically, HUDL Music is gearing up to integrate with Bandsintown (so indie fans can quickly check out local gigs as well as live broadcasts), launch a more video-centric Linktree option for artists, and make available a music industry job board for auditions and performance opportunities.

As the sweeping changes in the music industry in recent years demonstrate, it’s unclear what trends, technologies, and platforms will emerge and dominate the pack tomorrow. Going forward, it will be worth watching the growth, expansion, and wider impact of the HUDL Music community on the independent space.



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