Heart Of Sync Licensing: 5 Reasons Indie Artists Are Ready For Sync Success


For many artists, sync licensing may seem like a distant dream reserved for major music labels, but in reality, it can be one of the most lucrative sources of income for an independent artist. Here we explore why.

The world of sync licensing feels like mysterious land for many independent artists who haven’t had the experience of having their music placed in a movie or TV show. As a result, they speculate on their potential for success in sync, believing that only the most established artists have that luxury.

Don’t let this assumption stop you from developing a lucrative revenue stream for your music. Independent artists are at the heart of music licensing. These five reasons show why it pays to be independent in the magical land of timing.

1. Budget Happiness

Most TV shows and small movies actually have a much more limited music budget than we imagine. A music supervisor is usually given an overall project budget or “per episode” budget to work within, and most of the time cannot afford the cost of music licensing from a label or publisher. major.

Enter independent artists. There are so many amazing indie artists with amazing, hard-hitting music who would love to receive anywhere from $500 to $5,000 for placement, not to mention the exposure and royalties that come with it.

In a situation where you have the choice between spending the entire budget on one major artist’s song or using 5-10 independent songs, the decision to go independent is easy.

2. Quick Release

One of the most attractive features for independent artists is that many of them own all of their copyrights, allowing music supervisors to quickly clear songs.

Imagine the time it would take to clear the rights to a Beyoncé song, along with its 11 authors and all their publishers, compared to an independent artist who owns and/or controls their master and publishing rights, and can erase with a simple e-mail.

This type of artist is known as a “one-stop-shop” in terms of syncing, which means the music supervisor can get all the permissions they need in one place, and that’s an artist’s greatest asset. independent when it comes to licensing their music.

3. New and shiny

Ultimately, music supervisors are basically giant music fans. After all, they have chosen a career where they can listen to music all the time, even before it is released to the public sometimes.

Although it’s not their primary directive, they derive great joy from being the first to hear a song, a song’s top spot, and maybe even the idea of ​​crashing an artist’s career. Music Supervisors are the curators of the soundtracks to our favorite shows and movies, and they would want nothing more than to discover the undiscovered indie artist and introduce them to the world through the perfect sync placement.

4. The personal touch

There’s no doubt that the music industry is often dependent on who you know. And while a music supervisor is always looking for the best song for a scene, there’s no doubt that he hopes it’s an artist he knows and loves.

Like anyone in the industry, when the music is good and the opportunity arises, helping out an indie artist they know personally who is hard working, easy to deal with, is a nice person and really needs help. money makes a music supervisor feel doubly happy to find a great sync for this artist.

5. That “just right” sound

The biggest songs by the biggest artists are often created with certain business goals in mind, which often makes them trend-driven, limited to certain topics, stereotypical, and heavily produced. While that can always make for great songs and recordings, it doesn’t always create the most heartfelt moments, or provide the variety of subject matter or depth that a production might require.

Sometimes the unique, bold and deep voice of an independent artist can be perfectly suited to the needs of an on-screen moment.

Sync licensing can create valuable revenue streams for an independent artist, including sync fees, performance royalties, and streaming revenue. And if they’re organized and knowledgeable about the process, there’s no limit to where an independent artist can go in the sync world.

Special offer

If you’re ready to start learning more about music licensing and expand your knowledge of sync terminology, copyrights, and the needs of music supervisors, I’m offering an exclusive introductory discount to users and readers of Bandzoogle for my new course until December only.

SYNC BASICS: Preparing to pitch
Regular price: $197

Redeem promotional code BANDZOOGLE50 to buy the course 50% off until December 31, 2020.

Learn more and register: https://scratchspin.thinkific.com

(*The course is available after December 31, but must be purchased by then for the discount to apply)

Nat Jay is a self-directed and self-published singer, songwriter and recording artist whose songs have been placed in films and television shows on networks around the world. His most recent album, The Flash of a Fight, is available to stream here. She is also a private consultant and part-time music business and performance skills instructor at Langara College in the Singer-Songwriter and Digital Music programs, and has just launched her new education platform for artists on Instagram @ScratchSpinMusic.


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