Galaxy Racer (GXR), the media company with interests in esports, content creators, music and sports, headquartered in Dubai; and Empire, the global independent label, distributor and publisher, announced the launch of GXR Records, an independent music label based in Dubai.
Led by artist manager Elia Mssawir, the brand new music label will focus on developing talent in West Asia and North Africa (WANA) territories, with plans to expand its offices and launch his own music festival in the region.
As a new music label, GXR Records will leverage Empire’s experience in developing new talent and Galaxy Racer’s own portfolio of artists, as the label has already signed several WANA-based music stars, including Freek , Noel Kharman, Dyler, Hanody Awesome and Noor Stars. .
The new music label was recently revealed with a live concert on Twitch and YouTube from Galaxy Racer, featuring artists from Noel Kharman, Dyler, Freek, Hanody Awesome 1, Kaehla, Casa Vince, alongside special guest The Synaptik, as GXR Records introduced themselves and their roster of WANA artists to the world.
The label will cross-promote artists and enable collaboration within the label.
Building the music industry in the region and fostering greater global awareness, the music label will also launch its own music festival and facilitate touring and collaborations with musicians around the world.
Elia Mssawir, Label Manager at GXR Records, said, “I am thrilled to have the opportunity to lead this label and steer it towards its full potential. There is an incredible pool of talent here in the MENA region and also in Asia that I am delighted to develop, as well as give our artists a truly global platform. I plan to move GXR Records into the future during this momentous time in our region’s music industry.
Galaxy Racer Founder and CEO Paul Roy said, “With Elia at the helm, we are confident that GXR Records will enhance our creative arms of the business and grow the talent in the region by finding and nurturing creative and giving them the platform and the support. network needed to thrive.
Empire Founder and CEO, Ghazi said, “Galaxy Raxer has very quickly become a major global player in media and entertainment and we are delighted to partner with them in the new venture GXR Records. We look forward to continuing to break down barriers globally and create a culture of independence in the artist community.