Gaana unveils ‘Gaana Indie Fest’ to promote emerging talent in independent music



MUMBAI: India’s largest music streaming app, Gaana is set to unveil the ‘Gaana Indie Fest’, an hour-long live online music concert series between the 11th and the August 14, 2021 to bring some of the most exciting independent artists into the limelight. This virtual music festival promises to further contribute to the growth of independent music while providing a massive platform for emerging artists to show off their talent and make a personal connection with their fans.

The live concert series will host Takar Nabam, Chirag Todi, Tatum D’Souza, Sparsh the Band, Abdon Mech, Gubbi, Jeremiah de Rozario, Vivek Mahajan, Staccato, Parul Mishra & Kru172 – and will be a treat for music lovers who love listen to distinctive music with which they can relate to as well as promote the representation of the rich musical diversity from different regions of the country. With this festival, Gaana continues to respond to the independent music ecosystem and is the go-to independent music destination in India for fans and artists.

The resurgence of independent music in India marks a new technological era, as music streaming platforms like Gaana democratized access to music content for the Indian masses. With the share of independent music streams and the number of independent artists on Gaana having tripled since last year, promising young artists aimed at niche audiences now have a world-class platform to showcase their talent. Interestingly, independent music in Indian languages ​​like Tamil and Malayalam has also increased 3-5 times in the first half of 2021 since the same period last year. To add to the delight of indie music fans, the platform also features plenty of hand-picked playlists spanning multiple languages ​​and genres, highlighting the breadth and depth of the offerings. The launch of Gaana Indie Fest – a FREE digital event series for music lovers who enjoy watching musicians play music from the comfort of their own homes will provide a much needed boost to the music industry.

“Gaana has always been at the forefront of promoting independent music and independent artists in the country. We constantly aim to help the diverse set of talented musicians strengthen the deep and evocative bonds they share with audiences, while reaching the next stage in their careers. With the Gaana Indie Fest we have taken a new organic step in promoting independent talent and positioning the platform as a hub for independent music in general. Our team has worked hard to plan an enviable lineup of musical performances from some of the country’s most promising independent musicians. We invite all music lovers to join the concert and have a great time! Said Sandeep Lodha, CEO of Gaana.

Freelance artist and singer Parul Mishra said, “Gaana is the largest music streaming platform in India, used by millions of people to discover new music every day. That such a platform supports future independent talent through such initiatives is extremely endearing and it motivates artists to go the distance and entertain audiences while showcasing their skills through Gaana. As a freelance artist, being hosted at a digital concert on such a huge platform is a nice feeling. I invite my fans to come to this independent music concert, and I can’t wait to perform live for all Gaana listeners.

Join Gaana’s upcoming Indie Music Fest featuring independent artists from different parts of the country from August 11-14, 2021 at 7 p.m. daily.



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