New Delhi [India], April 30 (ANI / SRV Media): The independent music industry is on the verge of another major disruption after YouTube and Spotify thanks to a new label that changes the game and allows independent artists to market their music, to collaborate and get started.
Speed ââof Sound Records, a label started by music lovers Abhinav Sadarangani & Dharmadev Maniar, aims to disrupt the industry by creating a dynamic and interactive platform that allows musicians to monetize their creative portfolio, get started and to collaborate with each other.
Abhinav is a graduate of the University of Exeter, UK and works in the music industry, while Dharmadev Maniar is a music composer with a BA in Music from AR Rahman Conservatory, Chennai.
Launched in India and the UK, the platform has focused on the independent music scene and generated a buzz in both countries, as evidenced by user reviews on the website.
Speaking about what inspired the duo to launch a platform like this, founder Dharmadev Maniar said, âThe music industry needs change, a change for the empowerment of our independent community that believes , creates and collaborates “.
In a move that can best be described as a democratization of the music industry, the label, through its platform called speedofsound.io, allows musicians to market their music as music videos, which are available for trial. and purchase. The seller decides the price and continues to own the copyright in the music through transparent and artist-friendly contracts. SOS is a member of the Indian Performing Rights Society (IPRS).
Abhinav Sadarangani, founder, describes Speed ââof Sound as a movement that empowers artists – “The business is for artists, by artists and with artists”.
The platform also allows people from the music and related fraternity to connect with each other and form collaborations. So if you are a music composer looking for a cellist, you can find one directly on the platform. The platform expands to include artists such as fashion designers, stylists, choreographers and more. âAs music composers, we are always on the lookout for new voices to work with. Speed ââof Sound as a platform was very necessary, “joked a regular user of the website”.
The label is also launching a selection of promising artists on more than 50 platforms to give them the visibility they need. âSpeed ââof Sound approached me with their infectious energy and belief in the potential of song. Thus, it allows me to continue my discovery of myself as an independent Indian artist, âsays Parth Zeth, one of the artists recently launched by the label.
Speed ââof Sound has now also entered the film industry. Artists and collaborators will be given a break and will be launched alongside established artists to create music for films. The vision is to launch and establish artists through film projects in India and abroad.
Speed ââof Sound is backed by big names in the Indian music fraternity like Shankar Mahadevan and Siddharth Mahadevan and offers an exciting range of collaborations to watch out for. The father-son duo performed a track composed by Speed ââof Sound Records specifically for the platform, and it garnered over a million views on YouTube in a short time.
âFor an independent artist, having a platform like Speed ââof Sound that allows them to express themselves in this way is really important. This was not the case 5-7 years ago but Speed ââof Sound is changing times. This platform will help us to recommend new talents, I would like to work with them and collaborate on future projects â, says Siddharth Mahadevan.
Learn more about them, website: https://www.speedofsound.io
Social media pages: Instagram https://www.instagram.com/speedofsound.official
This story is provided by SRV Media. ANI will not be responsible for the content of this article in any way. (ANI / SRV Media)
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