Facebook makes it easier for independent artists and creators to share their music across the company’s various products and get paid.
For Facebook’s Independent Artist Program, the company has partnered with third-party music distribution companies DistroKid and TuneCore to help artists get their music out of Facebook and Instagram quickly and at no cost to artists. The program covers Facebook and Instagram Stories, Instagram Reels and everywhere else Facebook uses music. More info on this link.
While Facebook has signed licensing agreements with the three major music companies – Sony Music Entertainment, Universal Music Group and Warner Music Group – as well as Merlin, BMG, Kobalt and independent music labels, so far it has not hasn’t provided an easy way for unaffiliated artists to get their music on Facebook.
As part of the program, which officially launched on June 16, artists who upload their music to DistroKid and TuneCore will receive royalties paid when their music is used in content for Facebook and Instagram products.
âFacebook is proud to make it easier for independent artists and creators to reach new audiences on our platform and build community through music,â said Chris Papaleo, Head of Music Business Development at Facebook, in a press release.
Facebook’s Independent Artist Program is essential for music discovery, which is done through social media and “no longer depends solely on industry executives and DJs picking hits,” said Andreea Gleeson, Co-Director and Revenue Director of TuneCore. âWith the popularity of short videos, Facebook Stories and Instagram Reels are two important platforms on which fans find songs and performers, with careers that are made when songs go viral. “
TuneCore, owned by global digital music distributor Believe, helps artists, labels and managers sell music through more than 150 download and streaming services worldwide including Spotify, Apple Music, Amazon Music and TikTok, for a flat annual fee (which starts at $ 10 for one).
DistroKid regularly charges $ 19.99 per year to download an unlimited number of albums and songs. The company claims that more than 2 million artists use DistroKid and that it has processed nearly 20 million songs to date.
The Facebook initiative âis of huge benefit to independent artists around the world and we are delighted to partner with Facebook on this program,â commented DistroKid Founder and CEO Philip Kaplan.