Dolby and Avid encourage independent artists to create Dolby Atmos Music


Dolby Atmos Music has been an integral part of the Amazon Music HD and Tidal catalogs for a few months now, and its presence on those streaming services is only growing. Their libraries now include thousands of Atmos tracks from prominent artists on major labels – you’ll see music from Neil Young and Norah Jones, Taylor Swift and The Rolling Stones – but we may soon see independent artists distributing their music in the surround sound format too.

In any case, this is the hope of Dolby and the creator of the Avid multimedia platform. The longtime partners have just launched a tool to make it easier for independent artists to create and share music in Dolby Atmos on Amazon and Tidal’s Atmos-enabled platforms.

(Image credit: Avid, Dolby)

AvidPlay is a do-it-yourself music distribution platform that now allows subscribers (it costs £47/$60/around AU$85 a year) to create new songs (or reinvent an existing stereo track) in Dolby Atmos using any compatible Atmos compatible. workstation, including Avid Pro Tools. These tracks can then be uploaded to AvidPlay, which then distributes the music to streaming services – while ensuring artists retain 100% of their rights and revenue. Subscribers can use the AvidPlay Dashboard to track the earning of each song.

“Through AvidPlay, any artist and label outside of the major label system, whether it’s a Multi-Platinum GRAMMY award-winning performer or an emerging singer-songwriter, can share their music in Dolby Atmos with the world,” said Christine Thomas, senior director of music partnerships at Dolby.

The distribution tool – the first of its kind to support Dolby Atmos – is good news for artists interested in mixing and experimenting with the immersive surround sound format, and of course for music fans who love subscribe to Tidal HiFi or Amazon Music HD and therefore have access to Dolby Atmos Music.


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