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Break down best practices
Spotify and Apple Music playlists have become the top priority for independent musicians of all genres. Finding the right location can do wonders for delivering music directly to the ears of listeners avid for your style of music and accumulating streams, equivalent to royalty. As demand for playlist placement has grown, curators and marketing companies have responded by introducing pay-for-placement and pay-for-pitch models that allow artists to land their tracks. Unfortunately, many of these playlists and promotional packages rely on bot listeners that drive inauthentic traffic to songs and can ultimately lead to restrictions or a ban from Spotify.
Ultimately, the best technique for independent artists looking to make a splash on good playlists is to grind. It takes extensive research, a sales mindset, and most importantly, a great product. Expect to be rejected, expect no response, and expect to be offered a payment model for feeds. It can be frustrating, but diligence pays off. Don’t just look to get placed on the biggest playlists – any playlist selection can improve your track’s reputation with Spotify’s algorithm, allowing you to experience your music across the world. . Using the following guide when submitting your music will dramatically increase your chances of getting your best music placed on perfectly suitable playlists.
Find relevant playlists:
This step starts with an honest understanding of your sound and your (potential) audience. Think of a list of adjectives that you think describe your sound. Think about artists who are influences or who appeal to your target audience. List the mood that you think would appeal to your individual piece. This step is vital because it provides you with “keywords” to search Spotify as you find suitable playlists. In addition, there are resources and websites dedicated to finding suitable playlists. The key here is to be frank with yourself and analyze your music as a listener, not as a fan.
Once you have some ideas, it’s time to start collecting data and contact information. It is better to be organized (I have personally made google indexes). Search playlists by the keywords you have accumulated on Spotify; Many playlists will list contact or social media directly in their playlist description. Create columns that allow you to gather as much information as possible, as they can be useful once you’re ready to present your pitch. Feel free to use this template:
Organizing potential playlists in this way allows you to remember where the playlist is, what it is, and which of your songs might be the best fit.
Follow targeted curators on social networks:
Build a connection. Don’t jump right into the pitch – instead take the time to study curators and curators’ likes, what they are feeling right now, any additions you see to the playlist and add a few targeted likes or comments. to their publications. Make it feel like you’re authentic, leave a positive imprint and you’ll see how easy it becomes to grab someone’s attention, especially if your music is great.
Follow the submission rules and guidelines:
Most blogs and curators list their preferences for receiving submissions. Some prefer web submissions. Others use email. Some require a press release and a photo. Some just want a link to your track. Some only search for songs that are already available on streaming services. Others are only looking for new music. Take the time to understand what a curator is looking for and it will save you and your time from wasting. It never hurts to indicate that you followed their instructions in the body of your introductory email.
- Avoid attaching files, zip files, or multiple tracks at once. Attachments increase the risk of ending up in a spam folder before a curator has even had a chance to listen to them. In addition, many curators receive hundreds of thousands of submissions per week. Make it easy for them and provide a link. If your song isn’t published yet, a private Soundcloud link is a great option.
- DO NOT SEND EMAILS IN BULK. Nothing is more obvious and frustrating than opening an email like “What’s New”, “Dear Sir or Madam”, or “To Whom It May Concern”. If you can’t find a name, reference the playlist, blog, or Instagram name.
- Prove that you are a listener and a fan! State clearly and concisely your purpose, why you think would be a great fit for you, and which artists or sounds would make you a relevant playlist selection.
- Make sure your music is professionally mixed and mastered. There are more than enough affordable options at this point where there is no excuse for submitting anything other than a neat soundtrack.
Track your progress and build a relationship:
Over time, Spotify for Artists will show you when your track is harvesting plays from a particular playlist. There are also a handful of great apps that will immediately tell you when your song has been added to a playlist. If you haven’t already, this is a great opportunity to celebrate with the curator – follow him on social media, shout out their playlist, and take the opportunity to partner with this curator. Chances are, if they like one of your songs, another one might be appealing as well. Notice which of your songs are accepted frequently and which don’t get much love. It’s a strong indicator of where you should go next.
With over 3,000 dedicated hip hop fans, Today’s HipHop Playlist features tracks from some of today’s top hip hop artists in the Chill Lyricist category and is Accept submissions labels, managers and artists. When submitting to us and other curators, please use our tips above to increase your chances of placing.