Bandcamp Prepares For Wider Sound Release vinyl pressing service – give independent artists greater access to one of the rare growing physical music formats in a highly digital market. Bandcamp launched its pilot program for the press service last year, and on Thursday the company opened up access to an additional 10,000 artists, noting that it will continue a wider rollout to more audiences. artists throughout 2021.
The new service could be an important development for independent musicians looking to sell vinyl records but cannot afford it. With only a few active vinyl factories in the world, vinyl pressing costs can be too big an expense for many DIY artists. But vinyl is the only legacy medium that really developed in the streaming age – and as CD sales have steadily fallen over the past decade, vinyl has actually overtaken CD purchases over the last decade. first semester of last year in the United States, according to an RIAA report. Vinyl sales revenue totaled $ 232 million in the first half of last year, accounting for 62% of all physical product sales.
While Bandcamp sold 2 million vinyl records on its site last year – double the vinyl sales of 2019 – only 12% of releases on the site had a vinyl option, the company said. In its new schedule, rather than letting the artists and their teams fund the pressing, Bandcamp said direct fan purchases would cover the expenses. Artists can set whatever price they want for their vinyl records. Through its pilot program of 50 artist projects last year, Bandcamp sold 13,000 records to customers in 65 countries, the company said.
Outside of vinyl, Bandcamp announced late last year that its popular Bandcamp Fridays – in which it forgoes its full share of sales revenue on certain days to help artists get more money during the pandemic – will continue in 2021.