Apple invests in app that makes it easier for independent artists to share music

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The app makes it easy to publish music to Apple Music.
Photo: UnitedMasters

Apple is investing millions of dollars in UnitedMasters, a music distribution platform for independent artists. The company is creating an app designed to help independent musicians deliver music to streaming platforms.

UnitedMasters allows users to upload their music to platforms like Apple Music in seconds. They can then collect royalties through PayPal.

As is notes on his site:

“As the # 1 distribution application, UnitedMasters allows you to easily stream music, directly from iMessage to all major streaming platforms. Get paid monthly via PayPal. No hidden costs and you remain 100% owner of your music. “

The Apple-led investment is a $ 50 million Series B round. The follow-on investments came from Alphabet and Andreessen Horowitz.

“[CEO] Steve Stoute and UnitedMasters are giving creators more opportunities to advance their careers and bring their music to the world, ”said Eddy Cue, senior vice president of software and Internet services, Apple. “The contributions of independent artists play an important role in the continued growth and success of the music industry, and UnitedMasters, like Apple, is committed to empowering creators. “

UnitedMasters was launched in 2017. Founder Stoute is a music industry veteran. He previously worked at Sony Music and Interscope Records, the latter co-founded by Jimmy Iovine, who previously ran Apple Music.

Apple has often used its Music platform to promote independent artists. It is not yet clear what this latest strategic partnership involving Apple is likely to mean. However, it is possible that this will lead to a deeper integration of Apple Music down the line.

Have you used UnitedMasters before? What did you think of it and how would you like it to be integrated with Apple Music? Let us know your thoughts in the comments below.

Source: Variety

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