Over the past two years, the music industry has changed a lot. There are many talented young artists who dream of building a successful career. However, they also need professional support as they walk the sometimes difficult path to fame.
It’s no secret that many music companies provide professional advice to help young artists reach the highest potential in their careers. While some focus their efforts on a particular roster of artists, others take an independent approach to helping independent artists become big music stars. No matter what kind of artist management they have in place, music labels have one mission: to support the music industry in the best possible way.
Originally from California, Addison Hellum knows the music industry, having led medium-sized electronic artists. Growing up in Los Angeles, he also helped develop the Hypixel gaming network, which eventually became the largest Minecraft server in the world. After being taken out of school in his final year of high school, he worked with a team of teachers to build prototypes of surveillance drones for the United States Navy.
In 2018, Hellum started at Brigham Young University in Hawaii. He is also one of the early contributors to RiceUp, an organization with more than 30 schools in the Philippines, which teaches financial responsibility and technology to help farmers better meet their needs.
Hellum always had a knack for technical stuff, but he hated the idea of ââdoing anything boring with those skills. He believes that the music industry is a surprisingly tech-heavy industry and can involve something that is fun and passionate about it. He attributes his inspiration to his parents, both of whom are educated in entertainment – his father is sound design and his mother works at Disney Music.
In 2019, Hellum signed a contract with Sony Music to smash new artists. The same year, he founded his music company. He always wanted to help independent singers and bands succeed by helping them professionally. Enter Starling, a company that helps emerging artists become the next big musical groups. The company, which deals with digital music distribution, artist management and promotion, is on a mission to enable independent artists to use the same distribution tools as major labels. The founder of Starling believes everyone deserves a good start and thinks helping independent artists is very important. He believes that every talent deserves to be discovered, needs special attention and should be treated with professionalism. He admits that hard work and the right approach pay off that can lead to something great. And every goal is achievable if you know how to follow your dreams and generate good results.
Today, Hellum has a large portfolio of successful artists who have joined his company. He still believes that innovation and technology are the most important characteristics of the bright future of the music industry.