The return of some shows and tours may give the impression that the music industry is starting to return to normal, but this is far from the reality, and many artists – especially smaller ones and independents – continue. to fight in the ongoing pandemic, and need the support of their fans.
Guest post by Angela Mastrogiacomo of Flypaper by Soundfly
With the return of live concerts and the tour announcements made daily, it’s easy to feel like we’re on the reverse of this pandemic. After all, if we fill the halls with our concerts, it can start to seem like everything is really is back to normal.
But of course, this is not true. We still have booming viral variants, and a year and a half of the booming music economy that so many musicians have struggled with to stay financially afloat (not to mention the anxiety and sanity it has had). caused to our music community). Suffice to say that we are not quite out of the woods yet, and as a community we still need the support each other.
And so, it’s time to come together once more. Just like we did in the beginning of this pandemic, and as we always do when the going gets tough. We must come together to put the music industry back on its feet, supporting the musicians who have supported us for so long with their lyrics and melodies.
There are many ways to do this, including the obvious ones like buy or stream music your favorite independent bands, buy their merchandise, and tell your friends all about them. But if you’ve already ticked all of these boxes and still feel like it, try some of these creative side ideas to help you out.
1. Use your skills to give back.
Most of us have skills that we take for granted – what skill might you have that could help someone else?
For example, we’ve heard of companies offering free strategy sessions to artists (a manager can give a 20-minute consultation on the next steps the artist can take to achieve their goals). As a fellow musician, you might think of something that has worked well for you (social media, tours, engaged audiences at a show, stringing your guitar) and you could offer free Zoom workshops or coffee-chats for help others.
Think about the things that come easily to you – or some of the strengths you have in your position – would anyone else benefit from this knowledge?
+ Learn more about Flypaper: “Book of songs on the pandemic: artists who perfectly capture Covid in song. “
2. Reply to their Instagram stories and leave comments.
We all know the frustrations of fighting Instagram algorithm. One small way to give back that makes a huge difference to artists is to simply respond to their stories, comment on their publications, and let them know you look and that you appreciate them.
Not only does this help them strategically by give a reason to Instagram to boost their post (we know IG loves engagement on a post and will always push it to more people, the more engagement a post receives), but it shows them you’re noticing what they’re doing and it’s having a positive impact on you. Sometimes it is enough to show that appreciation to trigger a snowball effect.
3. Put on a benefit show (online or IRL)
Virtual or live, host a benefit show can be a really fun way to bring your community together while giving back to artists. Not only will all proceeds go to performing artists, but you could also organize a raffle (with local businesses sponsoring awards) to bring in more money which can then be distributed among the artists. This way you build a community while simultaneously helping artists thrive (just do it safely, please).
4. Host an evening of listening.
Why not take matters into your own hands and organize a listening evening with some of your favorite bands ?! You can even make it a monthly event and invite other musicians or industry professionals you know to get together and celebrate a few independent artists a month while talking shop.
Think of it as a book club for listening to albums; turn on the stereo, play a full album, and sit down with great drinks and even cooler friends. You can accept donations for the artist or just commit to posting a ton of content on social media about it to draw attention to the group. Who knows, your network of friends and artists might end up making some valuable connections!
5. Tip Jar on Bandcamp, or subscribe on Patreon.
I know we all struggle, so take this one with a grain of salt, but Bandcamp (via Twitter) and Patreon both are great ways to help artists even if you already own all of their albums or just want to give extra support.
Many people forget that these options exist, but they are two great ways to show your appreciation to the artists you love. And if for some reason your favorite artist doesn’t have either option available, ask how you can help – maybe it’s a Paypal fund buying a group drink tour or contributes to their touring fund.
6. Interrogate how you can help.
Sometimes it’s really better to you just have to ask. If none of the above options are possible, go ahead and reach out to your favorite local bands and artists and ask them what would be most useful to them. Maybe it’s not buying a record at all, maybe it’s something you haven’t even thought about yet, or something they haven’t even announced yet, like a crowdfunding campaign.
Through just ask you can make their day, while making a difference.
And in the spirit of sharing, we would love to invite you to share a bit about yourself or your favorite indie band in the comments and tell us how we can best support you. We need to stay together, and it all starts with asking for help.
Angela Mastrogiacomo is the founder of CS of muddy paw, where his artists have been placed on Alternative Press, Spotify, Noisey, Substream, and more, as well as the Community and Events Director for Music Launch Co. Free training “Reach a wider audience without spending a dime” helps emerging artists cut through the noise and get in front of industry fans and influencers in just a few steps. She loves baking, a good book and hanging out with her dog Sawyer.