5 reasons independent artists are releasing their own custom vinyl records in 2021



Musician in studio 2021

* When CDs first saw the light of day, we thought it was the death of vinyl records, but while vinyl sales definitely fell with the advent of much cheaper formats like cassettes and CDs, that didn’t never really disappeared. Many music lovers still loved to play music on vinyl. However, they really are the rare breed, hipsters and music aficionados who are in love with old things.

Over the years, most people have switched to more convenient ways of listening to music – there’s radio and MTV, and now Youtube and Spotify.

But what surprised many, even those in the music industry, is that in the early 2010s vinyl record sales steadily increased and in 2020 vinyl officially established itself as a format. relevant music by surpassing CD sales! It’s not just artists from days gone by, a lot of indie musicians have released some really cool vinyl records today. During Record Store Day, you’ll see plenty of creative vinyl records released by both established and emerging independent artists. If you love vinyl or have just discovered a new love for it, keep your mouth and pockets closed or you will scream with excitement and go bankrupt.

So why are so many independent musicians releasing their own custom records in 2021?

Guitar played

There are many blogs on the news of personalized vinyl records and stories on personalized vinyl records This prompted us to come up with five possible reasons why the vinyl record industry is rising from the ashes:

# 1 The surge in sales encouraged more musicians to release an album in vinyl format

As I mentioned, the return of vinyl records is the main reason for this. Its rising sales have attracted a lot of attention from different musicians of various musical genres. Just two months after 2021, there really isn’t much new data. However, let me bring you last year’s sales summary.

Since the pandemic, most college students have purchased vinyl records online or at vinyl record stores. This increase was recorded by the Recording Industry Association of America, which reported that vinyl record sales exceeded CD sales with an increase of 3.6%. CD sales are also said to have declined by 47.6 percent. Additionally, MRC Data and Billboard’s annual report for Black Friday 2020 shows that nearly 1.3 million albums were sold, which set MRC Data’s highest record since 1991. But 3 weeks ago he was later beaten again with over 1.8 million albums sold over the holidays. purchases. Last year’s two best-selling vinyl records were Harry Styles’ Fine Line (232,000) and When We All Fall Asleep, Where Do We Go? By Billie Eilish from Billie Eilish. (196,000).

# 2 Fans love them!

Do fans love vinyl because musicians make cool vinyl releases or do musicians love cool releases because fans buy them? It’s a chicken and egg question, but does it matter? They are both important.

Fan love for vinyl plays a huge role in the decision to release music on vinyl records. After all, fans are at the heart of growing vinyl record sales and without their curiosity or decision to purchase the format, vinyl record sales will not have grown as much as they do today. They are the ones who buy tons of albums or merchandise from a musician, so please them and give them what they want will surely come first.

The repeated use of technology has prompted the younger generation to find other hobbies or interests to focus on. Those who separate them from the flock. Those who are direct proof of their identity. This may have led young music lovers to discover or appreciate the vinyl record format. In fact, the reverse could also be true. Maybe they’re complying because everyone thinks vinyl is cool again. They can post stuff on their Instagram and Facebook and they can get extra cool points.

# 3 Prestige and validation for musicians

You read correctly ! Prestige could certainly be one of the reasons that independent musicians have chosen to release vinyl records. There are too many independent artists today thanks to the internet and while it’s cool, if you want to stand out from the new ones who just dip their toes in water, releasing your vinyl album is definitely a way. to legitimize you. This is to certify that you are serious about your music and that a lot of people are genuinely willing to buy your album even if it is a bit expensive.

Few musicians release their music as vinyl records, so when a certain musician releases theirs, you get the impression that he is “not like any musician”. With digital music and music in CD format being more common, it is quite rare to find musicians that release in vinyl format. However, we do recognize the fact that vinyl record releases by independent artists this year have already been plentiful compared to the past.

# 4 Make way for creativity

This reason is mainly due to the way vinyl records and vinyl record pressing companies offer a wider range of customization than ever before. With larger things to customize, comes more room for creativity. In the past all they could customize was the vinyl album cover, but now almost anything can be personalized. Musicians can customize the color, design and even the shape of the vinyl record itself. Plus, they can now add posters, inserts and more to their vinyl albums, making personalized vinyl record releases truly unique.

If you want to see some of the best custom vinyl record ideas, check them out:

  • “Vicious” by Karen Elson which had dried rose petals pressed into the center of the disc;
  • “Blue Ice” by Shout Out Louds with their records which are literally ice;
  • Karen Elson’s “The Ghost Who Walks” with her scented vinyl records; and
  • Perfect P * ssy’s “Say Yes To Love”, which was a clear vinyl record that contained an admixture of the singer’s blood.

# 5 short-run vinyl record pressing

As manufacturers now offer short runs for vinyl records, it has become easier for musicians to weigh their risks. Many vinyl record press and pressing companies today offer personalized vinyl records with no minimum quantity. This gives the savings banks of independent musicians a chance of survival, as they won’t have to spend more money on more copies without having a guaranteed return on their expenses. In addition, the Internet with its many options to sell things more easily (order on demand, presale, Kickstarter, etc.) has definitely made vinyl releases easier.

All these reasons even allow the most recent independent group to release an album in vinyl format. It’s amazing how the internet didn’t kill vinyl but rather raised it from the dead.



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