5 best indie music influencers you should follow in 2021

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If you’re trying to grow your audience as a freelance artist, a strong social media presence is a must, and if you can capture the attention of some of indie music’s biggest influencers? Even better!

Guest post from Disctopia

Do you know that there is a close relationship between social media and music? If there is a place where you need to be as a freelance artist; it’s social networks. All thanks to the Internet, social media has become an important part of our daily life. While you might want to consider other media, none have the reach and coverage of social media.

Independent music influencers

With everyone now connected from the palm of their hand and their love for music, social media has established itself as a platform to start a music career. Sure, it’s pretty hard to break into the music industry, but with independent music influencers you’re in a better position.

According to a study, 49% of people trust the recommendations of influencers. Music influencers often have a huge fan base to reach a larger audience with a single post. Influencers attract an audience that tends to act based on what they see online.

In this article, we’ll identify indie music influencers who have the ability to put you in the limelight as a freelance artist.

1. Baby Ariel

Real name Ariel Martin, Baby Ariel started on Musical.ly (now TikTok), where she has 35.5 million followers and nearly 2 billion likes.

Baby Ariel launched her musical and acting career with the name she built on social media. Known for his lively personality, Baby Ariel has sponsorship deals with Burger Kings and Sour Patch Kids.

Fun fact: Baby Ariel was named in 2017 by Time magazine as one of the most influential people on the internet.

2. Indie air

While little is known about who runs Indie Air, they do a pretty good job of presenting the best in independent music.

Every week you will find new indie music videos to feed your soul and your eyes. There’s no better place you’ll want your music to be than Indie Air.

Fun fact: Indie Air has had around 435 million views on YouTube.

3. Chance the rapper

He’s one of the biggest names in the independent music industry, and Chancellor Jonathan Bennett has to thank the internet for the success he has had so far.

Chance the Rapper began by releasing their mixtapes on digital streaming platforms. He deployed social media to promote his music. Today, Chance has approximately 13.3 million followers on Instagram.

Fun fact: Chance the Rapper made history by winning three Grammy Awards of his “Coloring Book” project.

4. Alex Rainbird

While you might think of Alex Rainbird and Beth Paterson as a newbie, they are alumni of the indie music scene. With 1.06 million subscribers on YouTube, AlexRainBirdMusic has been dedicated to discovering and presenting independent music since 2011.

Take a stroll on their Instagram or YouTube page, and you’ll be amazed at the number of well-known and upcoming independent artists on display.

Fun fact: Over 100 amazing indie music featured on their YouTube channel every month.

5. Indie nation

It is one of the most diverse indie music pages you will find on the internet. It’s run by Mat (that’s all we know about him) with a taste for the best indie music on the planet.

Indie Nation has nearly 700,000 subscribers on YouTube, with approximately 31.5 million views.

Final thoughts

There is a lot that these independent music influencers and independent music channels can do for your career as a freelance artist. Let’s say you don’t have the budget to appear on these pages; you can always see what is missing in your music among those presented.

You can also consult our Guide to influencer marketing for freelance artists.



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