No one at the start of this year would have guessed that 2020 would end up being the biggest year for independent music. While the first six months of this year saw over 300 albums / EPs / singles and over 700 independently released clips, over 1300 singles, clips, and 200 albums / EPs, have been released independently in the past six months this year!
“[It] It doesn’t matter if it’s indie or commercial music [anymore]”Said singer-songwriter Kiara Chetri, who released her debut album at 4 a.m. in November this year. The 17-year-old has already caught the attention of some of this year’s greatest musicians. countries, including Ehsaan Noorani.
“I feel like independent artists deserve so much more attention. I don’t think there will be a massive change in people’s musical tastes in 2021. I think it all depends on who makes the best music that catches the audience’s attention, ”she adds.
Many independent artists have released music regularly this year. In November, singer Sona Mohapatra, in an interview with us, discussed the release of 11 singles during the lockdown, nine of which were released independently. She has never done this before in her career spanning more than a decade.
“This period was an opportunity for all of us to broaden our skills. My last single, Heere Heere, was a completely in-house production with Ram Sampath director, editor. I produced the video with a small team of four during the lockdown. It also gave me the opportunity to reach out and collaborate with other creative forces, ”she says.
One of the main reasons for the growth of independent music, as we reported earlier this year, was the fact that film music releases were scarce, which pushed music labels and big houses to discs to make deals with independent artists or to focus more on – film music.
“The reason independent music is on the rise is the unavailability of new movie songs and the fact that audiences are now open to choose their preferences from the available music options, their understanding of good music has grown. improved, ”says the singer-songwriter. Sadasivan KM Nambisan aka Ka Sadu.
“Commercial music requires a big budget music video to back it up as well as a lot of marketing. Since filming and videos were almost impossible, audiences were left with many new types of independent music primarily for musical content and maybe even with homemade or creatively animated videos, ” explains the electronic duo, Midival Punditz.
The lack of commercially produced music and videos has left a void which has been enthusiastically filled by independent artists who have produced music from their homes and posted videos which were mostly shot on their smartphones.
“My recent track Jab Se Piya was a song I wrote and recorded in my home studio in San Francisco, collaborating with Holmes Ives who lived in Mexico during the lockdown. The video was shot using backdrops in our respective homes and edited together in collaborative videoconferences, ”says singer-songwriter Devika.
“[Indie music] gained momentum due to the fact that Bollywood songs / releases could not be pushed as much as before as the filming of music videos was very difficult due to the pandemic and in India one song did not work not until there is a suitable video asset for it. Therefore, independent music filled her in the most brilliant way, ”says singer-songwriter Armaan Malik who however insists that she can only flourish if she doesn’t sound“ like the soundtrack of a film ”.
Armaan is one of the few mainstream artists to successfully jump on the independent music train this year, blurring the lines between non-cinematic and independent music.
“One of my favorite songs of 2020, Next to Me by Armaan Malik is a good example! Being such a great Bollywood singer, Armaan took the risk of releasing independent music which also in English and it worked! People are definitely more open to listening to independent music, and I think artists are realizing that in the long run it’s much more beneficial to be yourself rather than trying to be someone. that they are not! says music producer Srijan Mahajan aKa Pupster.
The future therefore only brings hope for these musicians, who believe that 2021 will see more people explore all forms of music. “Of course, it will take a long time for the music to reach the masses, because independent music doesn’t have quite the same marketing strength or the same distribution network as a label, but we can already see a gradual and formidable change. Said Varun Rajput of rock band Antariksh.
“Their following may be considered ‘niches’ at the moment, but they are certainly growing. The fact that a group of independent artists have ended up on the official playlists of various streaming platforms is so encouraging, ”adds singer-songwriter Rohan Solomon.
Internationally as well, independently published music also appears to be the popular trend. Lead guitarist of American alternative hip-hop band Flipsyde, Dave Lopez, tells us that no live show and “no big label these days” is forcing artists “to adapt and forge a stronger bond with the public “.
“There is no filter set up by the big labels, as long as everything is so perfect and polished. People relate more to real messages and real topics, ”he says, hoping that“ the public will continue this closeness to artists ”in 2021.
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